Step # 4 Map Out Your Entire Sequence

When writing your email sequences, this should be a NO PITCH EMAIL SEQUENCE. But here are a few ideas for content for what the series of emails should be:

Welcome – Introduction Email

In your first and initial email, you should introduce yourself and talk briefly about who you are and what you offer. But again, this should be brief and NOT a sales pitch. The bulk of your email should be valuable content that can talk about the state of the industry, why people are looking for a way to earn money online, etc.

Informational Email

This email can be information on a specific topic within your niche. Why has there been a rise in gold and silver acquisition, where can you find ratings such as Trust Pilot regarding a particular service or product, and anything else that provides information on an aspect of the niche you’re working in.

Short Training Email

This can be a series of 10–15-minute (max) videos that teach you the steps needed to get great traffic to your site, things you can do to increase open rates for your emails, steps to make your website more user friendly, and so on. These short training emails would be considered “mini trainings”.

“How-To” Email

As the name suggests, these would be more specific and simple “how-to” emails. How to change your email password, how to make a png image transparent, and so on. Unlike short training emails, these “how-to” emails would be short, concise, and cover one specific task.

PDF Download Email

PDF downloads can be very useful and profitable. The PDF downloads can be charts, infographics, and so on. The more visual you can make the PDF, the more appealing it will be.

All of these suggestions are to help make your email sequence inviting and informative. You want your readers to enjoy the email you sent them and equally look forward to the next email in the series.

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